Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is currently widely used by all websites to track the users. It is a part of Google Marketing Platform brand. Google launched the service in November 2005 after acquiring developer Urchin.
Google Analytics is the most widely used web analytics service on the web. Google Analytics also provides an way that allows gathering usage data from iOS and Android app which known as Google Analytics for Mobile Apps as well.